tweet share

Strategic Thinking


This Strategic Thinking workshop addresses all the issues of strategy and provides a clear direction and mode of thinking that everyone can apply to the situations they face every day. We call it SOCcerR.

Strategy isn’t a game and yet there are links between the game and business strategy. We use these links to enable participants to understand, remember, and apply a strategic thinking method when facing business decisions.


SOCCER stands for:

 S = Situation (or setting); O = Obstacles and/or Opportunities; C = the Challenge; c = creative alternatives; e = evaluating alternatives; R = Recommendation.




• To understand strategy and its importance to business decision-making

• To provide a simple and logical step-by-step tool to strategic thinking (SOCceR)

• To implement one consistent strategic thinking method for the organization or team

• To show how strategy and creativity fit together

• To enable participants to relate the SOCceR tool of strategic thinking with their everyday jobs

• To gain commitment from participants to apply the SOCceR tool on their jobs.



Our workshop's them is football. There are plenty of analogies and pictures to keep it lively, without the sweat.



• What is strategy? And why is it so important?

• Why must strategies be creative?

• Anticipating consequences of actions

• The SOCceR tool and how it works, including examples

• Turning a strategy into a "yesable" proposal

• Practice sessions and real-life cases.



This workshop is relevant to all decision makers in the company. It is particularly applicable to Management, Media, Account Management, Marketing, Human Resources, Logistics, and Sales staff. The ideal number of participants is up to 16.



The workshop is conducted over two consecutive days.

TM SOCceR is a trademark of Allsorts Habit Creation.



Back To Topics


“ProSeed provided our Group with a customized and comprehensive training solution, aimed at strengthening our operations across various markets with their global expertise.

From a tailor-made curriculum, to the best global trainers, they successfully addressed the specific needs of our multicultural teams, who enjoyed the practical and inspiring workshops, designed to help them improve all areas of their day-to-day business activities and performance.”

Choueiri Group,