News and Articles

Creativity vs. Innovation

25.04.2012

description

Bob Irwin and Wayne Lotherington
Extract from "The Innovation Pipeline"

 

We've seen many definitions of Innovation. Some include Creativity within the meaning of Innovation, while others do the opposite. They define Innovation as a part of Creativity. And we've heard Creativity and Innovation mentioned in the same breath to mean the same or different things.

 

All of this tends to suggest that Creativity and Innovation are difficult concepts to grasp, but we don't believe that is so. And because we think that...

readinternal

Testimonial

I’d like to thank you for an excellent session that resonated well with everyone involved, and I would like to personally thank you for the special attention as it assisted me tremendously in my evolving challenging role … kinda puts things into perspective and lays out the required preparation and attributes I need to manage in order to conquer the challenges ahead.  
It particularly helped me focus my 100-day plan, and on the call with my global boss, there was little to dispute as I learned how to focus efforts and...

Starcom Media Vest Group ,